Craig Crossman photo Craig Crossman
National Newspaper Computer Columnist

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VIRTUAL CREDIT CARDS ARE SAFER THAN PLASTIC

Shopping online is safe but it could be even more secure. To that end, a major bank has created what can best be described as a virtual credit card. Just like the cards you carry with you, these cards display your full name, have a unique credit card number, expiration date, and even the CVC number that merchants now require as a form of validation. But this card can only be seen on your computer's screen, as it does not exist in the physical world.

This virtual credit card is a creation of MBNA America Bank, N.A. and it could save you lots of online grief by circumventing one of the basic inherent weaknesses found in most other secure credit card order sites. The basic flaw is that you must give out your credit card number. But with MBNA's ShopSafe, that flaw is eradicated because you don't give it to them. What you do give them is the information on a virtual credit card that's created by you for that one particular online merchant.

In order to create a virtual credit card, you must have at least one real credit card with MBNA. To create a virtual card, you go to MBNA's ShopSafe web site at www.mbnashopsafe.com to set up the virtual card. When I say you set it up, that's exactly what you do. You set up the credit limit on your virtual credit card. You also set the card's expiration date. If you find you want to make additional purchases from the same merchant, you can continue to use whatever funds you have left on the card. However, if you find you need to spend more than you allocated, all you have to do is create another virtual card. And there are no service fees or charges associated to the creation of a virtual card. But as with a real card, do make sure you have enough funds allocated for your purchases and give it enough time for the transaction to clear before the card expires. If you don't, you will still be liable for any charges you made, just like on a real credit card. In some cases, MBNA in its sole discretion, may increase the total dollar limit you set on the card to allow for shipping, handling, and taxes, which may not have been taken into consideration at the time of the purchase.

So for example, let's say you want to buy a widget from XYZ Online Company. You log onto the MBNA ShopSafe web site with your name and password. You will see a platinum colored credit card sized window appear with several choices. Selecting "Generate ShopSafe Account" prompts you to set a dollar limit for the virtual card along with how long a duration it should be valid. You can select any amount up to your credit limit on your real MBNA credit card. The card's expiration can be set from one to twelve months.

After making your selections, you actually see an animated display of credit card numbers being created until the system generates a complete number. At that point, you'll see what looks like a platinum credit card on the screen with your name and all the needed numbers to perform any credit card transactions. Even though the numbers are not the same as your real credit card, this virtual card is tied to your real card's account. Any online transactions made using the virtual card will be charged to your real card's monthly statement. Now you're set to go to the merchant's web site. When you are prompted to enter in your credit card information, just use the virtual credit card's numbers you see on the screen. Once you use that card at a merchant's site, you will not be able to use it at any other online location. When you want to shop somewhere else, just create another virtual credit card. The service keeps track of the merchant assigned to each virtual card, and will display all of them at your request.

The beauty of this system should be apparent but as a further example of how nice this is, say you have subscribed to a service or magazine that bills you monthly, quarterly or even annually. Sometimes these companies will try to automatically renew your subscription even if you don't wish to continue. With a normal credit card, you have no way of knowing they have done the nasty deed until you get your next statement. Then you have to deal with the troublesome matter, calling the credit card company, contesting the charges, etc. But with your virtual, self-expiring credit card, there are no worries. You have set the expiration date on the card so when the merchant tries to sneak in a renewal, guess what? The card number is no longer valid and you have escaped the misery of having to deal with the whole mess. It's truly a wonderful thing. Plus if your virtual card number is stolen by whatever surreptitious means, you're still safe because that number can only be used for purchases from the merchant where you first used it. The thief can't identify that merchant from just the card number. And even if they could, setting the card's limit to the value of your one purchase renders it useless anyway. And all the time, your real credit card number remains safe because you never put it online.

Remember that you only have to set an expiration date to be long enough to clear the merchant's charge. In my subscription example, even if it was an annual subscription, their charge to your account is typically made within the first month so you would still set your virtual card to expire in 30 days.

You can use the ShopSafe card to view the status of your current and past online purchases, and even select another credit card to use if you have more than one credit card with MBNA. One short note: According to MBNA, there are a few online merchants such as Amazon and Barnes & Noble that will not accept the virtual credit card, but they are in a small minority. Hopefully these companies will eventually realize the merits of the virtual credit card and allow their use.

The safety of a virtual credit card is a clever idea. MBNA should be applauded for implementing a process that helps to make online shopping a safer and more secure experience.

www.mbnashopsafe.com

Craig Crossman is a McClatchy-Tribune newspaper columnist writing about computers and technology. He also hosts the nation's longest running nationally syndicated radio talk show on computers and technology, Computer America, heard on both the Business TalkRadio Network® and the Lifestyle TalkRadio Network®, weeknights at 10PM Eastern time.  Visit his website at http://www.computeramerica.com

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