One of the primary applications of the internet is its ability to
find just about anything. But unless you know exactly where to look,
chances are you use some kind of search engine to do the locating
for you. Google for example, is one of the most popular search
engines out there. It¹s uncanny how the thing for which you are
looking is usually somewhere within the first page of hits. In fact,
more often than not it¹s usually within the first five on that first
page.
But sometimes the thing you want to find may not just be at one
location.
Take travel for example. More specifically let¹s look at airline
flight schedules along with the associated rates and destinations.
With so many airlines out there, just going to one airline website
at a time would take way to much of your valuable time. There are of
course, specialty websites that deal with travel such as
Travelocity, Priceline and Expedia. But those sites as well as
travel agency sites mostly offer the particular deals they have
made, and then only with the participating airlines with which
they¹ve contracted.
Kayak.com is very different. If you have to categorize what they
are, they are what is known as a meta-search engine. And unlike the
aforementioned websites, Kayak itself sells nothing. A meta-search
engine is a website that sends your query to multiple search engine
databases simultaneously.
Some of the better ones let you actually refine your search query
on the fly while you watch your refinements appear on the
meta-search engine¹s result page. Kayak is one of those better ones.
When you log onto Kayak.com, you are presented with a simple
search form that asks where you wish to depart and from where you
want to return if it¹s to be a round-trip. Or you can do a multiple
city thing as well. On that same page you enter the associates dates
and time, number of people traveling and class. There¹s also a handy
³Prefer Nonstop² checkbox. That¹s pretty much it. Clicking the
³Search multiple sites² button starts the action.
On a well-designed result page, you actually see all of the
hundreds of airline websites being scanned for their up to the
moment information.
Kayak has the ability to go to most all of the airline databases,
extract their information and reformat it into something it can
display for you. The animated display also shows you an interim
status of specific airlines that are being scanned at that moment.
All of this takes only a few moments.
When Kayak is done, you are presented with an ordered list of
flights that meet your search criteria. The default is to sort them
by price, from the most economical to the very expensive. You¹ll be
amazed at the diversity of fares that go to the same places. You can
also sort by other criteria such as Airline or number of stops.
On the left side of the result page are sliders which you can
drag to either widen or narrow your depart and arrival times. As you
move them, the listing of flights that match instantly updates to
match. Further refinements let you alter the number of stops and the
specific airlines you want to include or exclude. You can also
expand the number of nearby airports your search will cover simply
by clicking in the corresponding checkboxes next to the
automatically located airport names. Another slide bar lets you
alter the price range you are willing to accept.
Once you find the flights in which you are interested, Kayak
provides links that provide further details about the flights as
well as a direct link to the airline or service that has those
tickets available for purchase.
Remember that Kayak itself sells nothing. It¹s a free service.
And that¹s one of its strongest points, even more so than its really
great meta-search ability. Kayak is advertising driven, making its
money from unobtrusive ad links on the right side of the results
page which are on par with what you see on Google. They really don¹t
interfere with anything.
While Kayak is primarily an air fare meta-search engine, you can
also use it to check on hotels, car rentals and other associated
deals. But Kayak¹s main strength is finding the flights that go
where you want to go along with the best airfares out there and it
does so in an unbiased manner that I really like.
Meta-search engines are wonderful in that they can really even
out the playing field and often give you a more honest or realistic
result since they show you exactly what all of the competition is
offering and on one easy to look at result page. The next time you
plan to take a trip, you should check out Kayak.com and see what
everyone out there is offering, all at once.
www.kayak.com