Burning CDs and DVDs has become commonplace. It's almost like printing a page on your printer. What I mean is that you really don't think much about sending something to the printer anymore. If you need a hardcopy, just click "Print" and move on with the next thing. In fact, the only real difference between printing a page and burning a disc is that with disc publishing, you still have to physically handle the disc media to set it all up. You have to first open the disc drive, insert the disc, close it back and then remove it after it's burned. And if you need to label it, you have to first remove your regular paper from the printer so that you can insert the label stock. Then you print it. Finally, you have to peel the backing from the label and stick it onto the disc which means you have to handle everything once more before the final printed disc is completed. Oh and don't forget to put the regular paper back in the printer so you can use it again for normal printing. I don't know about you but if I had to do all that just to print a single page, I'd probably hire someone else to do it.
And forget about trying to print several pages all at one time.

So wouldn't it be great if publishing a burned and labeled disc was just as easy as printing a page? In other words, have all the materials, the discs, the ink, everything already loaded inside one small peripheral sitting on your desk and ready to publish? That way you could just click "Print" and move on with the next thing. Well thanks to Primera and their new Bravo SE Disc Publisher, now you can. And what makes this even better is that it doesn't use labels, you can publish up to 20 discs unattended and it's really affordable.

The Bravo SE Disc Publisher works in much the same way as the larger, more expensive Bravo models from Primera. Using a little robotic arm, the entire process operates hands-free. From a stack of blank inkjet-printable discs, the arm picks up and places a disc inside the integrated Pioneer DVR-111 DVD±R/CD-R recorder. Primera consistently uses the most current, state-of-the-art optical drives in their publishers for the fastest burning available. After the disc is burned, the robot moves the disc to the built-in 4800 dpi direct-to-disc inkjet color printer. After it's printed the robot picks the disc from the printer and places it into the publisher's output bin and begins the process over again. You just walk away while the Bravo SE Disc Publisher creates disc after disc. It doesn't get any easier than this.

The Bravo SE Disc Publisher includes the special burning and printing software for both Windows and Macintosh systems. Also included is a page layout application that helps you to create and design the images to be printed. For Windows, there's PTPublisher SE duplication software.
Developed by Primera specifically for the Bravo SE Disc Publisher, PTPublisher SE offers a complete, professional disc duplication solution that is easy to use. A professional labeling software program called SureThing CD Labeler Primera Edition is also included for graphic design.
For the Macintosh there's CharisMac Engineering's Discribe V5.0 duplication software along with design templates for Adobe Illustrator and Photoshop.
With either platform, you can actually use virtually any graphic design application that you already have and just import the final image into the duplication software that comes with the unit. You can elect to publish all the same or even different discs in a single, unattended run.

When it comes to the inkjet-printable discs, you should check out Primera's line of water-resistant media. Their TuffCoat with AquaGuard surface discs offer a matte finish while their TuffCoat with WaterShield surface discs have a glossy appearance. You'll swear they have been professionally mastered when you see them completed.

With the Bravo SE Disc Publisher, Primera makes it a no-brainer for businesses and organizations of all types when they have a need for in-house, high-quality disc duplication and publishing. Keeping things in-house means no more deadline hassles. Changes can be made frequently and at any time since you don't need to send anything out anymore. The Bravo SE Disc Publisher will actually pay for itself in no time flat from the money you'll save by no longer having it done at costly publishing services.

So if you find yourself needing to burn more than the occasional optical disc, you're tired of the sticky labels and all the rest of the hassles that come with disc publishing, then it's time you stopped acting like a Gutenberg Press operator and publish those discs in a fully automated, 21st Century manner.

The Bravo SE Disc Publisher sells for $1495. The Bravo SE AutoPrinter, a non-burning, automated printing-only solution is also available and is priced at $995.


www.primera.com