PRIMERA LX400 OFFERS PROFESSIONAL LABEL ALTERNATIVE

About two years ago, I wrote about Primera's LX800 label printer. This was a professional-quality desktop printer able to produce high-resolution 4800 dots-per-inch scratch proof, highly water resistant color labels and tags.  Today, Primera's LX810 continues to offer an ideal solution to smaller businesses looking for an affordable solution in producing hundreds, even thousands of professional-quality labels for their products. The LX810's professional-quality output has no banding nor dots, the text images are razor sharp and clear, and the results rival the output quality generated on commercial printing systems such as a flexo press which weighs in at several tons and can easily fill a large room. Still for many, the LX810's ability to print large labels up to 8 inches square isn't needed and Primera certainly got the message. They've broadened their LX line by adding an even more affordable model, the LX400.

The LX400 inherits the LX810's pedigree of high quality output (4800 dpi) and features but Primera has packaged all of that quality in a more compact system that produces smaller label sizes than its big brother. The LX400 retains most of the LX810's other attributes in that there's no more long lead times when you have to make changes to your labels. With the LX400, you literally can make design changes and alter the text anytime your product changes or when inspiration strikes and you come up with a better label idea. Anyone who has faced the prohibitive costs of making label changes using a commercial press will tell you that even one such change would easily pay for the purchase price of an LX400 in both time and money saved.

With the LX400, there's no obsolete label inventory, no plate and die charges and no minimum order requirements. All of that goes away when you own an LX400 or LX810 label printer. That's not to mention the money you'll save since printing labels on the LX400 is significantly less costly than labels printed on flexo or offset.

The LX400 lets you create professional-quality labels using the included NiceLabel SE Design Software but you can also use most other popular graphic applications such as PhotoShop. The LX400 can print labels as narrow as .75 inches and as wide as 4 inches. Most all of the print media such as the labels, tags, wristbands and even tickets come in a variety of surface finishes such as high-gloss, semi-gloss and matte. The high-gloss media is highly scratch resistant and waterproof. And the LX400 even has a fanfold media slot that keeps things neatly compact when you're printing a quantity tags and tickets.

The LX400 is ready right out of the box and includes the necessary drivers and software for both Windows and Macintosh computers as well as a sampling of labels, an ink cartridge and even the USB cable. An optional media cutter attaches directly to the front of the LX400 and slides out of the way when it's not in use.

If you're running any kind of business that makes short-run specialty products to be displayed at retail outlets, in an industry that packages gourmet foods, wine or bottles, jars, boxes, you name it, or have an organization that wants to produce quality tickets and tags, these are just some of the many examples where the LX400 will prove to be an economical and ideal printing solution. And kudos to Primera for recognizing the need for an even more affordable, smaller printing solution. You'll find it in the LX400.

The LX400 sells for $1495, the LX810 sells for $2495 and both are directly available from Primera at their website:

www.primera.com.

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