TECHNOLOGICALLY SPEAKING, WHAT'S DEAD AND WHAT'S NOT?

Just the other day, I heard someone say that film was dead and it got me to thinking. When was the last time I saw someone using a film camera? Walk into most any technology store that sells cameras and try and find a model that uses film. I couldn't find a single one. In fact, when I asked the salesperson if they had any, he looked at me as though I had said something distasteful to him. So what other technologies are considered to be dead these days?

When's the last time you saw a floppy disc or a computer with a drive to use one? It's dead. With the proliferation of mp3 players, when's the last time you bought a vinyl record? Dead. But what about optical media like CDs and DVDs? They are very much alive and well thank you very much. In fact, optical media is the delivery method of choice for software vendors and movie distribution. And Blu-Ray technology has breathed more life into optical media that's good for years to come. But is optical alive for us consumers? You bet it is. In fact, it's still the physical medium of choice when we want to physically save and distribute our photos, music and videos.

When it comes to businesses, churches, schools and local government where the need for brochures, membership newsletters, operations and training manuals, publications, trade show handouts, PowerPoint presentations, catalogs and just about anything else you can think of that needs to be physically distributed, then optical media is still the preferred method of choice. There's a ton of really great applications out there that can help you to create and save all of the above to a disc. But once you've made the first one, the problem still remains on how to make all the copies you're going to need. You can go to a local publishing company to make them but the cost can be prohibitive and if you ever need to make changes, the cost of throwing away the old ones you still have and making new ones can put things way out of reach. But there is a cost-effective and practical alternative and it comes from Primera Technology.

The Bravo SE Disc Publisher is an affordable, small, all-in-one optical media duplication device that lets you replicate a finished disc over and over again, and it does it all very quickly. The Bravo SE can burn and then quickly print a full-color image (its inkjet can print up to 4800 dpi) onto any printable optical disc including CD, DVD and can optionally produce Blu-ray DVDs as well. The Bravo SE will accommodate up to 20 discs at a time so once you begin the job, you can let the Bravo SE do the rest while unattended. The only thing you will have to do is reload the disc tray and then walk away.

The Bravo SE is ideal for small to medium sized disc publication jobs. The included software is flexible enough so that you can publish individual information on each disc or unlimited quantities of the same disc.

The Bravo SE is Primera's least expensive disc reproduction model. If your needs are larger or more complex, Primera makes a wide range of disc publication and reproduction Bravo models including their newest BravoPro Xi-Series of Disc Publishers that offer the fastest disc publishing and reproduction in their class. Their BravoPro Xi2 for example, offers a 100 disc capacity, two recording drives and is about 300 percent faster than the previous BravoPro model. It's best that you visit the Primera website to see all of the available Bravo models along with their abilities and features.

www.primera.com

Jump to:
[ Index of Craig's Columns | Main Columns Page | Computer America Home Page ]